Crimson Trails Canada ("we," "us," or "our") operates as a licensed wilderness tour outfitter from 218 Bear Street, Banff, AB T1L 1B7. This Privacy Policy explains how we collect, use, disclose, and protect personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA).
Personal Data We Collect
When you enquire about or book a tour with Crimson Trails Canada, we may collect the following categories of personal information:
- Identity and contact data: full name, email address, phone number, mailing address, and date of birth where required for insurance purposes.
- Booking and travel data: tour selections, departure dates, dietary requirements, accessibility needs, rooming preferences, and special requests.
- Identification documents: passport or government-issued ID details required for certain international-border crossings, fly-in wilderness routes, and Parks Canada permit applications.
- Health and emergency information: emergency contact names and phone numbers, relevant medical conditions, allergies, medications, and fitness level disclosures required for wilderness safety assessments.
- Payment information: credit card details processed through our PCI-compliant payment processor. We do not store full card numbers on our servers.
- Technical data: IP address, browser type, device information, pages visited, and referral sources collected through cookies and analytics tools when you use our website.
- Photographs and media: images captured by our guides during tours, with separate consent obtained where required.
How We Use Your Information
We use personal information for the following purposes:
- Processing tour bookings, deposits, and final payments in Canadian dollars.
- Communicating itinerary details, pre-departure briefings, packing lists, and safety information.
- Assessing fitness and medical suitability for specific wilderness routes.
- Submitting required traveller manifests to Parks Canada, Transport Canada, and Indigenous partner organizations where mandated.
- Arranging travel insurance verification and emergency medical response coordination.
- Responding to enquiries, complaints, and guide applications submitted through our website or office.
- Improving our website, tour offerings, and customer experience through aggregated analytics.
- Complying with legal obligations under Canadian federal and Alberta provincial law.
Legal Basis (PIPEDA Consent)
Under PIPEDA, we collect, use, and disclose personal information only with your knowledge and consent, except where permitted or required by law. Implied consent applies when you voluntarily provide information to book a tour or submit an enquiry. Express consent is obtained for sensitive health information, passport data, and marketing communications. You may withdraw consent at any time, subject to legal or contractual restrictions — for example, we cannot operate a wilderness tour without emergency contact information and relevant health disclosures.
Cookies & Tracking Technologies
Our website uses cookies and similar technologies to remember your cookie preferences, maintain session security, and analyse traffic patterns. Essential cookies are necessary for site functionality. Analytics cookies help us understand how visitors interact with our pages. You may accept or decline non-essential cookies through our cookie banner. Most browsers allow you to block or delete cookies through settings, though this may affect site functionality.
Third-Party Services
We share personal information with trusted third parties only as necessary to deliver our services:
- Payment processors: Stripe and Moneris process transactions under their own privacy policies and PCI-DSS compliance frameworks.
- Insurance partners: TuGo and World Nomads receive booking details when you purchase recommended travel insurance through our referral links.
- Cloud hosting: Our website and booking data are hosted on Canadian servers where commercially practicable.
- Analytics providers: Google Analytics receives anonymized usage data subject to Google's data processing terms.
- Indigenous partner organizations: Traveller names and dates may be shared with partner nations for territorial access permits on specific routes.
We do not sell personal information to third parties for marketing purposes.
Data Retention Periods
Booking records, waivers, and payment receipts are retained for seven years following tour completion to satisfy CRA tax requirements and potential liability claims. Health disclosures are retained for the duration of the tour plus two years. Marketing consent records are retained until you unsubscribe. Website analytics data is retained in aggregated form for twenty-six months. Passport copies provided for specific routes are securely deleted within thirty days of tour completion unless a longer retention period is required by law.
Your Rights
Under PIPEDA and Alberta PIPA, you have the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Withdraw consent for non-essential processing, including marketing emails.
- File a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta if you believe your privacy rights have been violated.
We will respond to access and correction requests within thirty days unless an extension is permitted under applicable law.
How to Contact Us for Privacy Matters
For privacy enquiries, access requests, or complaints, contact our Privacy Officer:
Crimson Trails Canada
218 Bear Street, Banff, AB T1L 1B7
Email: [email protected]
Phone: +1 (403) 762-5418
BN: 789124563 RC0001
We take privacy seriously and will investigate all concerns promptly and in good faith.